It’s official – winter is here to stay, according to Punxsutawney Phil. February is the dreaded mid-point of winter, where the magic of the holidays has worn off, and spring is still a little too far away. Fortunately, there are several things you can do to keep busy during the rest of winter to help fill your chairs and prep for the rest of the year.
Send Gift Card Reminders
Remember all the gift cards bought over the holidays? Chances are there are still a bunch of customers who have yet to redeem their gift cards. Use Millennium’s MR055 report to see all of the gift cards purchased during a certain time frame. Then, send an email/text reminding clients to come in to help fill your chairs and bring some fresh faces through your doors.
Plan Continuing Education for the Year
Education is the foundation to success. What are you doing to further the professional development of your team? If you haven’t already, use your down time to make a plan for continuing education. Want to attend the salon and spa educational event of the year? Get your tickets for The Millennium Experience.
Prep for Valentine’s Day
Valentine’s Day is less that two weeks away. If you haven’t started marketing or decorating, now’s the time! Want to be a money-makin’ love machine for Valentine’s Day? Download our guide.
Put Spring Break and Easter Deals on Your Radar
Many schools have at least a week off between February and April, so start thinking of how you can take advantage of those leaving for vacation (vaction-ready packages) or arriving on vacation (first-time client discounts), depending on your location.
Make a Marketing Plan for the Year
Planning your marketing campaigns ahead of time will ensure they are successful as possible. Download our 2017 Salon & Spa Marketing Calendar for step-by-step action plans for each month.
Create a Seasonal Menu to Combat Winter Blues
Winter is brutal on the body. Create an enticing winter menu that will help soothe the dry and brittle hair, skin, and nails that mother nature has been so kind to create, has the potential to be a big seller this time of year. Limited time services are great for motivating clients to buy — this will help fill your chairs as well as increase your average ticket with limited-time add-on services.
Start Brain Storming for Wedding Season
Wedding season is right around the corner, is your business taking advantage of the revenue opportunities? If you haven’t tapped into the wedding market yet, there are plenty of ways to attract wedding parties to your business. Find out more here.