What makes a successful salon? There are many factors that go into running a successful Salon, including selecting the right salon software, but one of the most important numbers, salon owner, Matt Beck, has found is that all owners should watch their F.O.V (Frequency of Visit). The industry average F.O.V is about 4 times a year. This is the reason most stylists don’t make the money they want and why most salons go out of business. Focus on getting your salon guests excited about their next visit by giving them constant new ideas and you will notice they will re-book and come back sooner. Check out this video from Matt Beck, and find out what he does to keep his F.O.V number above the industry average.