Salon Veteran Stephen Marinaro, TheSalonGuy, has been keeping very busy as of late and attributes that to being nice. Going on 20 years, Stephen has trained over 300 Salons, thousands of Stylists and now is ready to enter the world of reality TV. Working for such names as L’Oreal and Paul Mitchell as a National Educator, Stephen has learned that skill, knowledge and passion can only go so far in anything you do and being nice is just as important.
“People would much rather deal with a nice guy then someone that has a horrible attitude no matter how good they are.” Stephen says. The key to success in any business is service. The salon industry prides itself on service and hair stylists are such passionate loving people. We care about our clients and want the best for them, but we need to go the extra mile. Open the door, hang their coat and get them a beverage; simply being nice and using proper manners. There are many people out there that overlook these things and it’s time we started using common sense and manners.
Many people these days want to get ahead simply by having it handed to them. That does not work. Today, if you have money, tension in your family and are decent looking, you can be a star. So many reality shows have become huge successes based on all of these things. These stars come out of nowhere and suddenly they are on TV and recognized as celebrities. Granted, they have become successful somehow in their lives and have worked hard to get there, but is it justifiable to be a star? Reality TV has become the biggest hype out there and so many people can now use it to make a career and become famous. Well, TheSalonGuy has followed by example, however this time, he is doing it all on his own. Stephen is launching a new reality web series titled “In the Chair”. A show that is going to take a client who hasn’t had the privilege of experiencing a top salon and who has had a tragedy or unfortunate event in their life and give them a head to toe makeover and highlight the true salon and spa experience. People are seeing so much drama on TV and Stephen felt it was time to showcase what we do in a positive in depth level. “This is going to raise the bar on so many levels for our industry, customer service and the client experience. I want people to walk away from watching this feeling motivated, touched and inspired to go the extra mile”. The Red Carpet Premiere is Monday, November 21st at the famous Chris Michael’s Lounge in Woodbridge, NJ from 6-10 pm. For more information or if you can’t attend, the first episode will air live that night on www.inthechair.tv .
Millennium Salon Software has become an official sponsor of the show and will be airing their first commercial on the episode. Some of the top distributors on the east coast and top salons are also sponsors. Emiliani, DePasquale, Vito Mazza Salon & Spa, Panico Salon & Spa, Eric Alt Salon, Parisian Beauty Academy a Paul Mitchell School, Scruples, Mane Boost, Mizutani Shears and many more have jumped on as sponsors for the launch.
You may have been seeing more people creating their own small niche; you tube videos or working hard to build something on their own. Branding seems to have become a trend and more and more people are catching on. If you have a passion, skill and interest in something, you can build a brand. The key is to be clear on what you want to brand and what you are willing to do to get there. TheSalonGuy brand started off with an idea, and has grown in less than 12 months to a recognized name in media and the salon industry. Hard work, passion, patience and faith will all help you get there. Millennium software understands what it takes to keep growing as a company and how important their clients are to them. Customer service, dedication, teamwork and passion is what keeps them growing and everyone in business needs to have the same traits to succeed.
Visit www.thesalonguy.com @thesalonguy or www.facebook.com/thesalonguy to connect with TheSalonGuy.