Whether you are a spa owner, manager, or professional, you are consistently involved in boosting retail sales. Sure, the usual spa services such as massage, facials, and waxing are the core of the business as far as revenue goes. However, it’s important that some of the focus is shifted to the retail side.
Want To Boost Spa Sales? Try These Quick Tips:
1. Focus on your client. Your core clients are the ones that spend good money at your spa. Send them a gift certificate or a reduced cost service via e-mail once in a while. They will be the ones to come back, spend their dollars on more of your spa services. They may even talk about your spa and refer your service! Target them as a specific segment of your spa marketing campaign.
2. Make it easy for them to shop. No one wants to do too much research about what product they need for their hair or skin. Make it easy for the customer by recommending the best products out there. Try to limit your shelf to just a few brands, as having too much of a selection can be a bit confusing of what they should choose. Stick with a few well known products that you can promote heavily.
3. Blog about your top products. Are there products that you truly believe are the next best thing? Have your staff blog about them on your spa’s website. Blogging about your best products will not only boost the spa’s retail sales, but also get people to stay engaged with your brand. If you stay in front of them, they are likely to remember your spa and visit more often.
4. Evaluate your product’s placement. Are the products too high on the top shelf? Are they visible to the customer? Product placement is very important in appealing to your customer’s view. Make sure you place your products in a visible spot, that’s easy to reach, clean, and re-stock.
5. Use media to drive sales. Reach out your local newspaper editors, or even a shopping circular that people read often. Put up an ad for your spa and mention your products, along with your services. Perhaps you can speak to an editor who can run a story on your spa…editors always need good stories! Show them why your spa is unique.
6. Compensate employees for retail sales. This one is extremely important because it can be the major driving force to increasing your sales. When your labor can cost as much as 50% of a given service, getting more retail sales is where you boost your profit margins. Create a sustainable plan to sell more retail products and reward your staff for it! It is a win-win situation; you get more sales and your employees receive extra compensation. A little bonus goes a long way.
7. Make upgrades simple. As the most popular spa service is a massage, create an upgrade that is instantly beneficial for your client. Promoting hot stones in most massages, for example, can be an excellent upgrade that doesn’t seem pushy. By integrating such a simple upgrade into a massage service, your therapist will improve the guest’s overall experience. They may even recommend more products that go along with the service.
8. Promote strategically. Do you have a close relationship with your clients? If you collect e-mails and phone numbers, you can release last minute promotions due to unforeseen availability or something similar. It can assist in selling more product at a ‘special’ discounted rate. It creates loyalty retention and sells products that would otherwise go unsold.
9. Manage inventory closely. Monitor your spa’s key performance indicators or KPI’s. Making decisions timely can be of great impact to your business. For example, knowing your spa’s inventory has dropped to a minimum can help you utilize better and make decisions mid-day. This is a great way to improve your bottom line. Managing your inventory can become a rather easy task with reliable spa software.
Adjusting your spa’s retail strategy, even just a little bit, can help produce exceptional results, both to your spa and your employees. Your clients, in turn, will be grateful for an exceptional experience and your recommendation/utilization of great products.