There are over 20,000 spas in the U.S., and the vast majority of the owner operators are true, front-line entrepreneurs. If you’re one of these folks, pat yourself on the back, because you’ve earned it. Your business is about as up-close and personal as it gets.
You interact with your customers as they put their trust in you to make them look and feel as good as possible, and they buy the products you recommend. You’re there in the morning to open up, and you’re there later on in the day to close your shop. And of course, most of the day, you’re on your feet.
In between all that, you need time to pay the bills, order inventory, and a million and one other things that you have to do to keep your spa operating successfully and profitably! But, all your success will go out the window if your employees let you down.
So one of your most important business decisions is to make sure you hire people who will do a great job and keep customers coming through your door. How do you do this? Glad you asked! Here are a few tips you might want to consider.
An employee who your customers love, but your other employees can’t stand, is simply going to cause a conflict at your spa. Customers will pick up on this immediately, feel uncomfortable, and probably reconsider revisiting your business. It’s up to you to make sure that doesn’t happen!
You could take a potential employee’s word about how well loved they were at their last place of employment. Or, you could get references that back up their story. Have a specific set of questions you want to ask their last employer – questions that are pertinent as to what you’re looking for in a new hire. Then get on the phone and ask away.
Potential for growth and adaptability
This is your spa, and you run it the way you want. That means that your employees should understand and agree with your methodology, criteria, and operating procedures. They should do it “your way” at all times. A new hire should understand that. If they can’t, then they’ll simply cause a lot of friction. A new employee should be able to adapt and do their task happily; otherwise you’ll be in for a load of problems down the road. An unmotivated, grumpy employee can literally ruin your spa’s atmosphere.
You have a figure in mind based on a potential employee’s experience and future potential. For someone with a lot of experience, you’ll probably be willing to pay more. Equally, you’ll pay less for a person who’s maybe just starting out. You and the new hire have to be totally on the same page when the offer is made. The overwhelming majority of aggravation in an employer-employee relationship comes from not being on the same page with regard to compensation. Get it sorted out in the beginning!
Of course you have a dress code for employees at your spa, and you expect new hires to act accordingly. But how can you tell if they will? Well, a good clue would be to see what that potential new hire wears when they meet you for an interview. If they are dressed poorly, warning bells should go off in your head. If they don’t care enough to try to impress you, their potential employer, they may not care about how they look to your customers. You don’t need that aggravation.
Does the potential new employee really want the job?
Here’s where you really have to be smart when interviewing an applicant. Find out what their long and short-term employment goals are. Are they just looking at your spa as a stepping stone until something better comes along? Or, does it seem they are really excited about the possibility of becoming part of your team? Someone who is wishy-washy about their goals is probably someone you should not hire. You have to have a good feeling about the interviewee. The last thing you need is to train someone for a while, only to have them leave soon after another offer pops up.
Manage the number of interviews you conduct
Along with the many things you must do, keeping track of notes and backgrounds of potential new hires is one. You can automate those tasks with reliable spa software like Millennium. Anything from scheduling interviews, to sending follow-up information, to including details of those being interviewed. And once you’ve made your employee selection, it can transfer all that information to the employee’s permanent file. Of course, this is just one of the many things the Millennium spa software can do. But if you have it, you already know that.
Finally, go with your instinct
It’s gotten you this far, hasn’t it? The fact that you’re looking to hire means you’re getting more business and need the help. You’re successful, and a lot of that success means you made the right choices and decisions in building your business – and a lot of that was probably based on instinct. So, when looking at potential employees, why not use it again? It’s done pretty well for you so far!