Millennials are now one of the largest buying segments in the country. If you think about it, once millennial’s have hit around 25, they become a part of your staff and part of your customer base.
If they are part of your staff, and you are still one of those people complaining about them and hoping they go away or hoping they change, I’ve got news for you, they aren’t going anywhere. In fact, they are only becoming a bigger segment of the market.
So how do you work with millennials inside your salon to make sure that they are in line with the exact same incentives that you want to have in place, and they are also helping you grow your business the way you want as a salon owner?
Think about this: Your clients have evolved. Your staff has evolved. Why hasn’t your salon evolved yet? So I have put together a list of 13 ways your salon can evolve to help you work with millennials.
Today I want to give you a couple of tips that will help you start working with millennials and help you see from their perspective.
First and foremost, millennials are not driven by money the way people have been driven by money in the past.
If you say,
“But you will make more money. You will make more income. You can buy another car. You can buy another house.”
they don’t care so much. The problem is that all the traditional ways that you have been able to motivate your staff in the past are no longer effective.
So what are millennials motivated by? You ready for it?
It is lifestyle.
Lifestyle can be things like having a car or having a house but to millennials, it’s more of their freedom of lifestyle.
It is the ability to take additional time off, have bonus days where they can actually do something else or having a flex day that is available to them. A lot of companies are now allowing people to have flexible holidays, where they can shift around their holidays to be able to make things work with friends and family.
Being able to give them more flexibility of their lifestyle instead of the income is often a better choice.
One of the other things you have to know about millennials is they come from an instant gratification lifestyle background and generation.
If you think about it, you can have anything delivered to you now. You can have food delivered. You can have Amazon delivered. You can have drones drop things off at your house.
You have probably been taught that anything good comes to someone who is patient. The problem with that is millennials don’t think that way. They think,
“If I want it, I can have it right now.”
Instant delivery. You can get stuff on your phone almost automatically.
If you are working with millennials inside your salon and you want them to be setting goals that are appropriate for them, you have to make sure the boundaries of those goals are within a daily and weekly basis. Not monthly, quarterly or annually like you have probably had in the past.
And rewards have to sometimes happen on a daily or weekly basis as well because again, think instant gratification. Give them a high five when they do something well and at the end of the day, celebrate the successes that they had.
Those are only two of the 13 items that I have put together that will help your salon evolve to be able to work with millennials now and in the future because they are becoming one of the largest segments of the marketplace.
If you don’t learn how to work with them now, you are not going to be in business for very long. So evolve. Change your salon forever.
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This post was written by Jason Everett of High Performance Salon Academy. Jason’s infectious high energy and drive to make everyone he meets the best possible version of themselves, has landed him on center stage in the Salon Edu-tainment scene. Jason is one of the founders of the High Performance Salon Academy which specializes in taking salons that are already successful and cranking up their success to an 11! Their non-traditional and unconventional approach to learning uses the latest in technology and social media strategies to quickly train and equip the most attention-strained owners, leaders and service providers on how to rapidly implement what they learn.
For more information on the High Performance Salon Academy please visit: www.highperformancesalon.com