Walk into any salon or spa in the country and you can probably count on music playing in the background. Sometimes the music is piped in, while in other cases a radio is used to provide background music. Whatever the source, music sets the ambiance for a salon or a spa. It can also make your cash register jingle more often, as clients appreciate a great atmosphere. Consider a study of the effects of music on business, made by the British firm MusicWorks Ltd. They concluded that:
- A third of clients are willing to pay 5% more in businesses that play music.
- 74% of employees enjoy going to work more when music is being played, and a third are less likely to take time off sick.
- More than half of clients spend more time in a salon that plays music.
- 81% prefer hair salons that play music.
- Playing music in waiting rooms makes over three-quarters of people more relaxed.
That pretty much makes the case for having some sort of music playing in the background. Because when it comes down to it, salons that play music are happier places to be in… for both clients and employees. But then this question follows… what type of music should you play? Good question!
Fit the music to your clientele
Pop artist and songwriter Billy Joel put it best: “I think music in itself is healing. It’s an explosive expression on humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” But here’s the thing – we all don’t like the same kind of music. Some of us like rock, others jazz, still others classical – and everything in between. And to that end, some people like vocals while others prefer instrumental.
The question that you have to answer is what type of clientele does your salon/spa cater to? In the case of a spa, it’s easy. People go to spas to be pampered and to relax. Doesn’t make any difference if the client is 22 or 62. They want to listen to soothing music, that’s rich in undertones and flows gently.
If someone is paying a few hundred dollars for an all-day spa treatment, the last thing they want to listen to is hard rock by the Smashing Pumpkins, or some other heavy metal group. No, they want the listening to be smooth and easy. So that’s not a problem to supply. But what about salons?
Salon music. What kind?
There are about 86,000 salons in the USA. That’s some serious competition, and one way to get an edge is to have relaxing music playing in the background. But before you do that, you have to understand your client base. For example, what is the predominant age group of your average customer? Do you cater to an older, more established base, or is your clientele younger? maybe in their 20s and 30s.
Whatever they are, you can play music that’s geared to make them feel at home. Younger clients may like music that has an edge. If that’s what they want, give it to them. Older clients may prefer soft rock, or standard melodies. If that’s what they want, give it to them. The point is you don’t want to turn off clients with music that’s antithetical to the type of music they prefer. It really isn’t rocket science. And remember, the happier the clients’ experience, the more you’ll see them coming through the door!
Piped in or radio/CD player
Music delivery systems have come a long, long way from the days when it was considered not much more than “elevator music”. Ugh! Today you can get streaming music piped in by a number of companies. And the music selection covers virtually every type of music ever played. Depending on your business, rates are very reasonable, with some charging monthly fees that start around $20.
At such rates just about any salon/spa can afford to have tailor made music delivered to its doors. Then, of course, there’s your own radio and CD player. You can play whatever you want, whenever you want. But let’s be serious, do you really want to do that? Most clients would probably think such a setup was amateurish, and have a bad impression of your business when they leave. That’s not what you’re aiming for here!
Consider music as an integral part of your business marketing
Sounds strange, but that’s exactly what it is, and what it does. The proper type of music will put you, your employees, and your customers in a very positive mindset. Never play it so loud that it’s intrusive. Even the biggest hard rock music fan doesn’t want to listen to it all day – and especially while trying to relax in the chair. Set the music so that it can be heard, but not so loud that it interferes with your day to day activities. Whoever said that music was the spice of life was right. But it can also be the spice of your salon or spa.
Do you have music playing in your salon or spa? If not, consider getting it done. If you do, happy listening!