Nine Principles for a Successful Business

January 24, 2020  /  By Bennie Pollard

Share this:

There are a handful of principles that are time tested for helping create successful salon and spa businesses. The following are nine principles that I follow to help build a successful life and business. While I’m sure there are many more – these are my favorites.

Rule #1

Decide what your life plan is.

Early in life people will say things like, “I want a 40-million-dollar-a-year company,” not realizing that it will take 100 percent of your time. You have to decide upfront what kind of lifestyle you want – how much time is going to be devoted to family and friends, to hobbies, and to business. Then, build your income and business goals around that.


Rule #2

Catalog all your personal beliefs and decide which ones are true and which ones are false.

Before I started my product and distribution company someone said, “Bennie, no one is going to buy anything to do with fashion or beauty from Louisville, KY. We sell bourbon and we race horses.” That’s a false belief. Once you identify your life plan, you then need to question your beliefs to see if there are any false beliefs in there that could hinder your life plan.


Rule #3

Work hard.

You’ve heard the phrase, “Work smart, not hard.” I think that is a falsehood. I’m always going to beat someone if I work harder than they do. I don’t care how smart they are. Outwork the next guy. That is working smart.


Rule #4

Analyze your mistakes and learn from them.

If you learn and become better, it wasn’t a mistake at all – it was a lesson. So in the face of "failures", try your best to derive valuable lessons from them.


Rule #5

Follow your gut.

If it doesn’t feel right, it’s not right. It is the subconscious at work and it’s almost always going to lead you in the direction that you're meant to pursue.


Rule #6

Be willing to make decisions.

Indecision is the killer of dreams. So what if it’s the wrong direction? You learned a valuable lesson that you can take with you into the future.


Rule #7

Look at whether something will benefit you or inhibit you.

I do a lot of business motivational speaking. For the first 20 years of my career, every time I would take a cape off one of my customers, the number 1 thing they would say is, “Oh I feel so much better.” They remind me that I’m really in the self-esteem business by rearranging the hairs on their heads. So I choose these types of positive self-talk and affirmation to benefit myself, my clients, and my business.


Rule #8

Be careful how you talk to yourself.

We are our words, our thoughts. You are what you say you are. So, be careful about what you are thinking because you are going to get it.


Rule #9

Life is a marathon, not a sprint.

Slow down, take your time. You aren’t going to get anything unless you go for it, but it doesn’t mean you have to be in a hurry.

About Our Guest Contributor

Bennie Pollard, Cool Beauty Consulting

Bennie Pollard, Cool Beauty Consulting Founder and co-owner of Cool Beauty Consulting, Business & Motivational Speaker, Owner of NOVA Salons, Author of “Small Business for the Rest of Us – One Dude’s Journey”. Bennie Pollard is a true inspiration to everyone he meets! He opened his salon, NOVA Salon, in 1992, which has earned numerous national awards since its inception. Bennie is also a two-time NAHA winner, an international guest artist/speaker, and a mentor to salons across the US. In 2013 he launched Cool Beauty Consulting, a full-service distribution house built upon the bedrock of education. Its slogan, “Where Your Success is Cool”, encompasses everything Bennie and his team stand for. In 2018 he released the book, “Small Business for the Rest of Us – One Dude’s Journey”. Bennie’s book provides insights into the highs and lows of building a successful salon, distribution, and consulting business.


You May Also Like:

Education at Your Fingertips with #millenniuminspo

Subscribe now and discover the latest salon and spa industry trends, business-building education, and so much more!