The Importance of Customer Reviews

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Reviews are the new word of mouth.

Mobile technology and social media platforms have allowed clients access to information anywhere, anytime. Social media platforms, blogs, Google, Yelp, etc. have become an outlet for consumers to share their real (and sometimes unreal) experiences and opinions. The evolution of sharing has transformed the buyer's journey and increased the importance of business-client engagement. Nowadays, people are more likely to be influenced by a review from a stranger when making a purchasing decision.

In this guide, we will walk you through:

  • Benefits of reviews
  • The good vs. the ugly
  • Making reviews work for you
  • And so much more!

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