Register for this full-day certification for just an additional $47. This course is in place of breakout classes and lunch will be served between 1:00-2:00 PM.

The Front Desk Certification is designed for those looking to stand out as experts in front desk practices and thrive in the beauty and wellness industries.

The front desk should be the heartbeat of any business. The role of an exceptional Front Desk Professional is so much more than booking appointments and taking payments. It involves maximizing the appointment book and available resources, minimizing missed opportunities, and building revenue through retail recommendations, pre-paid services, and add-ons. As the very first impression of a business, the front desk plays an integral part in client retention and sets the tone for a client's visit and buying relationship with the business.

Through the Meevo 2 Front Desk Certification program, you will receive formal training on utilization of the software and industry best practices. This program will provide assurance to all industry leaders that you are qualified to perform profit-centered tasks to maximize their revenue and growth. In turn, you will be more marketable as an asset for any business or franchise. Certification is awarded upon completion of the course.

Keep Them Coming Back: Creating Clients For Life

Suzette Zuena, CEO and Founder, LH Spa & Rejuvenation
Nicole Fabre, Account Executive, Millennium Systems International
Clients do not buy services, they seek relationships and magic. Growing a successful business and following is more than attracting a clientele. It involves nurturing clients, paying attention to detail, and maximizing tools to customize their experience. In this class, you will learn how to build long-lasting client relationships and keep them coming back.

The Tools of "Management"

Antony Whitaker, Stylist, Educator, Business Coach, & Author, Grow My Salon Business
Most salon managers come from a hairdressing background and either leap into a management role when they start their own business, or are often thrust into the position for all the wrong reasons. Either way, it's essential that managers understand the tools that make you a successful hairdresser and the tools that make you a successful manager are completely different. Join Antony Whitaker, Industry Stylist, Educator, and Business Coach, as he takes you through "the tools of successfull salon management."

Simply Better: Migrating To Meevo 2

Bart Halaczkiewicz, Business Analyst, Millennium Systems International
Andrew Clarke, Director of Product Development, Millennium Systems International
Are you ready to join the Meevo 2 movement? With 30+ years of industry experience, the Millennium family understands how stressful and resource-consuming change can be. This is why we have devoted so much time to outlining a seamless conversion and onboarding process for Meevo 2. Join our Product Development Team and discover everything you need to know to migrate to the new software.

Sam Villa - TBD

Co-Founder of Sam Villa & Global Artistic Ambassador for Redken

Redefining Wealth: A Blueprint for Creating Success on Your Own Terms

Patrice Washington, Founder, Redefining Wealth, Award-Winning Author, Speaker, & Coach
We all intuitively know that wealth is more than mere budgets and bank accounts, but for some reason, we have a hard time looking beyond the dollar signs. This soul-searching session will help you identify the six core areas you must build your foundation upon to redefine wealth.

Jason Everett - TBD

International Business Leadership Speaker, Business Refuel

#Squadgoals: Hiring the Right Fit

Ruth Gonzalez, Senior Learning Specialist, Millennium Systems International
You need to hire a new team member…do you immediately break into a cold sweat or do you start outlining your perfect employee? Hiring can be stressful and intimidating, but not when done the right way. Join Ruth Gonzalez, Senior Learning Specialist at Millennium Systems International, as she breaks down the hiring process including writing job descriptions, selling your business at the interview, and finding the best match for your company culture.

The Knead To Know: Meevo 2 For Spas

Carol Phillips, CEO & Founder BeauteeSmarts
Daniell Stueber, Senior Quality Assurance Analyst, Millennium Systems International
Improve the health of your spa with the latest industry innovation, Meevo 2. This hands-on class will run through your day-to-day use of Meevo in a spa setting. Join Health and Wellness Consultant Carol Phillips and Millennium's Danielle Stueber, as they showcase how to maximize Meevo 2's resources to take on today's challenging business climate.

Braids and Brides Made Simple

Jenny Strebe, Educator & Founder, The Confessions of a Hairstylist
Is your business ready to say "I do" to the wedding market? Beauty services play a huge role in weddings, and catering to brides is one of the simplest ways to take advantage of a market that can significantly increase your bottom line. Learn all the advanced tricks, tips, and techniques that will turn you into a Bridal Style guru! Join Jenny Strebe, aka Confessions of a Hairstylist, as she breaks down her theory for easy up styles and braids. In this look-and-learn class, you will learn how to master the bridal consultation, effortless ways to style brides, and how to book brides for their special event.

The Social Experiment: Secrets To Building Your Online Presence

Matt Beck, Founder of freesaloneducation.com and Co-owner of Salon Gratitude
After 10 years behind the chair, owning a salon, and teaching 75+ classes per year, Matt Beck still felt there was something missing. Three years ago, he started experimenting with social media. Since then, he has grown a successful company, that began with no following. Now freesaloneducation.com has over 800,000 hair-obsessed followers and over 20,000,000 video views per month. In this class, Matt will share his secrets to building a successful online presence. Whether you're a student, stylist, educator or salon owner - this session is for you!

The Owner's Experience: Everything I Wish I Knew

Robert Maconi, VP of Enterprise Sales, Millennium Systems International
The decision to start a business can come with some pretty startling realities. Growing up in the industry, Robert was never exposed to what it took to run a succesful, thriving salon. After years of trial and error he has truly mastered the balancing act of not only running a business but enjoying it too. Join Millennium's Robert Maconi as he breaks down everything he wished he knew when he started his business with just a box of color formulas.

Make It Count: Managing Inventory

Ruth Gonzalez, Senior Learning Specialist, Millennium Systems International
Inventory is so sexy... said no one ever. The truth is, sexy or not, inventory has a huge effect on your bottom line and tends to be one of the biggest headaches in the industry. What if we told you it could be simply better? Join Ruth Gonzalez, Senior Learning Specialist at Millennium, as she showcases Meevo 2's innovative and time-saving inventory tools.

From Your Front Line To Your Bottom Line

Lance Courtney, Vice President & Managing Partner, easihair pro
We constantly hear that the front desk is the heartbeat of an organization, yet this is where we miss more than half of our potential sales. On average, the front desk interacts with clients four times more than service providers - giving them the opportunity to impact your bottom line. This class will focus on challenging the traditional role of the front desk, while increasing sales and creating exceptional customer experiences. Sustainable transformation begins with the front desk!

Spark Your Sales, Marketing, and Passion For The Industry

Carol Phillips, CEO & Founder BeauteeSmarts
Working with beautee businesses around the globe, Carol Phillips has an inside track on what it takes to run a successful (and might we say profitable) business. In today's competitive industry you must have a strategic sales plan in place to grow. Join Carol as she shares six insider tips for moving the service and sales needle. Get read to spark your sales!

Register for this full-day certification for just an additional $47. This course is in place of breakout classes and lunch will be served between 1:00-2:00 PM.

The Inventory Certification is designed for inventory lovers (or haters) who want to streamline inventory processes and add simplicity to inventory management.

Inventory can be one of the most challenging areas for any business. Proper inventory management is necessary to stay organized and on track for overall success. How do you know what to order, if you cannot track the preferences of your client base? How do you stay on top of theft, if you don't have an accurate picture of what is sitting on your shelves?

Through the Meevo 2 Inventory Certification program, you will receive formal training on utilization of the software and industry best practices. This includes: improving inventory management, automating the ordering process, and understanding inventory reporting. This program will give you the opportunity to assess your current inventory processes and create an action plan for getting your business' inventory under control, all without the headache. Certification is awarded upon completion of the course.

Think Outside the Inbox: Email Marketing Made Easy

Jennifer Martinelli, Director of Marketing, Millennium Systems International
In a sea of emails, what must you do to drive engagement? It begins with providing innovative email campaigns that drive action and provide value to your client base. Join Jennifer Martinelli, Director of Marketing at Millennium Systems International, to learn how to create email campaigns that will get your business noticed!

Retail Is Not Dead!

Carol Phillips, CEO & Founder BeauteeSmarts
Tanya Reece, Learning Specialist, Milllennium Systems International
But it does need some serioius help. You can still make a profit with retail, if you are willing to make a few improvements. To be competitive and profitable in today's environment, you need a new Retail Heath and Wealth Plan. Join Retail Guru, Carol Phillips, as she shares 8 proven ways to get your retail off the shelf, in the bag and out the door with your salon and spa customers.

Keeping Up With the KPIs: Reality Driven Results and Goals

John Harms, Founder & CEO, Millennium Systems International
What if you had an industry-proven action plan to increase your revenue starting today? With over 30 years of industry research and development, John Harms has discovered the key ingredients to increase your bottom line and jump-start your growth. During this class, you will learn about Key Performance Indicators (KPIs) and why they are your secret to taking home more money at the end of the day. Set your business up for major growth this year with a personalized action plan for your business and entire staff.

What's Cookin', Good Bookin'?

Nick Clark, e-Learning Specialist, Millennium Systems International
No recipe is complete without the right ingredients, and in your business it's no different. Join Nick Clark as he guides you through the different tools and features of Meevo 2's Appointment Book. With this recipe for success, you'll learn how to maximize these features to make your day-to-day operations seamless and easy!

Sam Villa - TBD

Co-Founder of Sam Villa & Global Artistic Ambassador for Redken

What Is Your Market Positioning?

Antony Whitaker, Stylist, Educator, Business Coach, & Author, Grow My Salon Business
You can't be all things to all people! Identifying who your target market is gives you more focus on how you market your business. When you have clarity about who your ideal client is, it enables you to make better decisions about everything from the location of your business, pricing, your staff, your business hours and the services you offer. Join Antony Whitaker, Industry Stylist, Educator, and Business Coach, as he looks at where the opportunities are in the salon industry and helps you identify and focus on what you need to offer your target market.

A Client's Perception Is Your Reality: Building Your Client Experience

Tanya Reece, Learning Specialist, Milllennium Systems International
Setting yourself apart from the competition during a client's first visit comes down to providing a unique experience, but how exactly can you shine? Learn how technology will empower your front desk to become a profit center, as they spend more time focusing on clients and less time worrying about being a call center. Be the sparkle in your clients' eyes by boosting their experience from start to finish.

"S" is for Surrender: How to Find Peace & Prosperity in the Simplicity

Patrice Washington, Founder, Redefining Wealth, Award-Winning Author, Speaker, & Coach
How do you "let go" when you're the person everyone else turns to for support and guidance? Every day goal-getting, high-achieving individuals suffer in silence as they seek to juggle the many hats, tasks, and to-do lists of everyday life. When is enough, enough? Patrice shares her humbling story of struggling with "Superwoman Syndrome" and how taking a step back from business to realign with her purpose and passion provided peace, transformed her personal life and inspired a movement.

Simply Better: Migrating To Meevo 2

Bart Halaczkiewicz, Business Analyst, Millennium Systems International
Andrew Clarke, Director of Product Development, Millennium Systems International
Are you ready to join the Meevo 2 movement? With 30+ years of industry experience, the Millennium family understands how stressful and resource consuming change can be. This is why we have devoted so much time to outlining a seamless conversion and onboarding process for Meevo 2. Join our Product Development Team and discover everything you need to know to migrate to the new software.

Fading Cuts and Competition: Men's Grooming

John Mosley, Celebrity Barber/Men's Groomer, Popular Nobody
Gavin Smith, Account Executive, Millennium Systems International
The men's grooming industry continues to expand. It is estimated to bring in $21 billion in revenue this year. Want in on the action? Come hang out with John Mosley, a.k.a. Popular Nobody, as he walks you through one of his most popular cuts and speaks to his journey in the beauty industry. Get ready to hear some tips and tricks on mastering and growing you male clientele.

Be Fearlessly Authentic: Become The Black Sheep

Bennie Pollard, Co-founder Cool Beauty Consulting, Owner of Nova Salon
Colleen Lemos, Senior Public Relations Specialist, Millennium Systems International
A strong brand identity is the pedestal needed to set your business apart from the rest. Join Nova Salon owner Bennie Pollard and Millennium's Colleen Lemos as they discuss how to successfully build and maintain crucial elements of your brand, including content, culture, design, and more.

Lead, Learn, Evolve: Upgrading Your Leadership Style

Matther Scudder, COO, Millennium Systems International
Leaders become great not because of their power, but because of their ability to empower others. A key role of empowerment? Mentoring and education. Join Matthew Scudder, Chief Operating Officer at Millennium Systems International, as he shares his journey at MSI. This session will prepare you to take your leadership role to the next level!

#GoalDigger: Meevo for Multi-Locations

Nick Clark, e-Learning Specialist, Millennium Systems International
Are you a #goaldigger and ready to expand to your second or third location? Join Nick Clark, e-Learning Specialist at Millennium Systems International, as he showcases Meevo 2's multi-location functionality. See how easy it is to create a new location, input data, maintain employee records, and monitor reports from Central Office. Multi-location management has never been easier!

Growing Your Business With Social Media

Jenny Strebe, Educator & Founder, The Confessions of a Hairstylist
Are your social media posts not receiving the ‘likes’ and ‘follows’ you had imagined? Join industry influencer Jenny Strebe, aka Confessions of a Hairstylist, as she dives into her best practices to grow a loyal and engaged social following. With over 450K followers on Instagram, Jenny has truly mastered authenticity and brand recognition on social media. Whether you are just starting out, or have been in business for years, this class will teach you how to better your business, brand, and network across social media platforms.

Jason Everett - TBD

International Business Leadership Speaker, Business Refuel

Register for this certification for just an additional $47. This course is in place of breakout classes.

The Management Certification is designed for industry leaders who want to take their career to the next level by leveraging Meevo 2 as a business solution.

Managers are constantly pulled in a million directions throughout a typical workday. Managers wear many hats and have to prioritize projects, problems, and clients, all while keeping the business afloat. Meevo 2 was created with leadership roles in mind, addressing all of the painpoints in order to simplify daily work life.

Through the Meevo 2 Management Certification program, you will receive formal training on utilization of the software and industry best practices. This includes: effortlessly managing reports, streamlining day-to-day processes for staff, and developing a goal-driven culture. This program will give you the opportunity to assess your current business practices, network with other business leaders, and create action plans for sustainable change. Certification is awarded upon completion of the course.

Spotlight: Humanizing Marketing in a Digital World

Colleen Lemos, Senior Public Relations Specialist, Millennium Systems International
Chelsea Galaida, Associate Brand Manager, Millennium Systems International
Jennifer Martinelli, Director of Marketing, Millennium Systems International
In an era of hyperconnectivity, many consumers are searching for relationships that go beyond their smart devices. Join Millennium's Marketing Team as they discuss, on this moderated panel, how to bring back humanity and storytelling in your marketing initiatives such as content, events, and more, to create long-term clients.

Keeping Up With the KPIs: Reality Driven Results and Goals

John Harms, Founder & CEO, Millennium Systems International
What if you had an industry-proven action plan to increase your revenue starting today? With over 30 years of industry research and development, John Harms has discovered the key ingredients to increase your bottom line and jump-start your growth. During this class, you will learn about Key Performance Indicators (KPIs) and why they are your secret to taking home more money at the end of the day. Set your business up for major growth this year with a personalized action plan for your business and entire staff.

The Popular Nobody Method: From Dude To Dapper

John Mosley, Celebrity Barber/Men's Groomer, Popular Nobody
Gavin Smith, Account Executive, Millennium Systems International
With over 50K Instagram followers, industry-leading barber John Mosely has built an empire known as Popular Nobody. His work has been seen in GQ, Vogue, and you may know some of clientele such as Kendrick Lamar and the Colorado Rockies. Join John as he walks us through a hard-part, dapper look and speaks about his journey to becoming an industry influencer.

Simply Better: Migrating To Meevo 2

Bart Halaczkiewicz, Business Analyst, Millennium Systems International
Andrew Clarke, Director of Product Development, Millennium Systems International
Are you ready to join the Meevo 2 movement? With 30+ years of industry experience, the Millennium family understands how stressful and resource consuming change can be. This is why we have devoted so much time to outlining a seamless conversion and onboarding process for Meevo 2. Join our Product Development Team and discover everything you need to know to migrate to the new software.

Data Inspired: Building Strategy and Operational Change

Matther Scudder, COO, Millennium Systems International
In our fast-paced industry, it feels like there are never enough hours in the day to achieve every item on our to-do lists. As a result, we constantly feel like we are running behind and making last minute decisions. Join Matthew Scudder, COO of Millennium Systems International, as he shows you the impact that data can have on understanding customer behavior, sales trends, and defining targets.

Are You Breaking Up With Me? The Key to Retaining Employees

Ruth Gonzalez, Senior Learning Specialist, Millennium Systems International
With such a high turnover rate, retaining quality employees is one of the biggest pain points for the beauty industry. Join Ruth Gonzalez, Senior Learning Specialist at Millennium Systems International, to learn how to create a company culture that empowers employees. Master your mission and create a career path for all employees that will motivate them to perform to their highest potential and stay loyal to your business.

Beliefs of a Bad-A$$ Stylist

Bennie Pollard, Co-founder Cool Beauty Consulting, Owner of Nova Salon
Have you ever wondered why two hairdressers of the same technical skill level can experience such different levels of salon success? One booming and the other struggling. Join Bennie as he discusses how your thoughts create a path for your life and your career. Rise above the crowd, become a six-figure-stylist, and attract the clientele, behaviors, and learning opportunities vital to your success!

Make Money Moves: Meet Meevo 2's Register

Daniell Stueber, Senior Quality Assurance Analyst, Millennium Systems International
Cha-ching always has a nice ring to it! Get ready to learn just how easy it is to track your business's revenue in Meevo 2! This class will cover the register's capabilities and best practices for opening and closing your drawers. Join Danielle Stueber, from Millennium Systems International, as she showcases how you can start making it rain dollar signs!

Q & A with the Meevo 2 Experts

John Harms, Founder & CEO, Millennium Systems International
Andrew Clarke, Director of Product Development, Millennium Systems International
Bart Halaczkiewicz, Business Analyst, Millennium Systems International
Have any questions regarding Meevo 2 that you would like answered? Join us for the Q & A session and discover everything you need to know about the new cloud-based software. 

Falling Back In Love With Your Business

Robert Maconi, VP of Enterprise Sales, Millennium Systems International
Behind every successful business, there are a lot of failures. Yet, despite the milestones, many owners struggle to keep the passion alive. There may be moments - even weeks or months - where we feel ready to give up. Join Robert Maconi, VP Of Enterprise Sales and salon and spa owner, as he shares his story and journey in the beauty industry. You will leave this class feeling empowered to fall back in love with your business.

Become More Succesful Starting Tomorrow

Matt Beck, Founder of freesaloneducation.com and Co-owner of Salon Gratitude
In beauty school we are taught the fundamentals of hair, but we are not taught how to take those skills and make sure that every day we become more successful. In many stylist business classes, we are given complicated equations to make more money, build a bigger clientele, and are told to work smarter, not harder. That is not what this class is about. My goal is to inspire you and your team to think bigger, work harder, and most importantly, understand what it takes to become more successful in the salon starting tomorrow.

The Membership Mentality

Nick Clark, e-Learning Specialist, Millennium Systems International
Want to know the secret to setting your business apart from the competition while creating a constant revenue stream? Simple. Create membership programs that blow your clients away. Memberships have transformed our industry, and when implemented properly, can set your business up for major growth. Join Nick Clark, e-Learning Specialist for Millennium Systems International, as he breaksdown the membership mentality!

No Strings Attached: Mobile With Meevo 2

Gavin Smith, Account Executive, Millennium Systems International
Ruth Gonzalez, Senior Learning Specialist, Millennium Systems International
Staying mobile-minded in the beauty and wellness industries is just as important as providing a kick-ass haircut or massage. Technology is shaping everything around us, including the client experience. In this session, you will learn how Meevo 2 can enhance your business with its innovative mobile features. Mobility is the answer, and we have made it simple.